As a franchise, branding is in place and recognizable. This is one of the greatest advantages of a owning a franchise. The branding brings in customers that would otherwise not have noticed an independent business of the same type.
and advertising are developed and tested. The franchise can pool their resources to develop quality campaigns and professional advertisements. Keeping up with marketing and advertising can be daunting for an independent business.
The management of a franchise system often has many years of experience running franchises, this experience is valuable to franchisees as they share this experience with franchisees and use it to provide services to franchisees
As technology advances the franchise system needs to update and find ways to improve processes using technology. The cost to update can be shared with all of the franchisees making it more economical than for an independent business.
Depending upon the franchise, there can be a defined territory. Defined territories are an advantage because they keep other franchises of the same brand from infringing upon your customers
When you open a franchise, you have the development team of the franchise and other franchisees to turn to for support and advice. This team advantage is valuable as you have someone to turn to who has been there before and can share best practices.